Arizona State University

U. S. A.

Available Courses

Explores the ways in which global marketing strategies reflect a deep understanding of markets and create valuable offerings for customers globally. Broadly speaking, marketing strategy making is comprised of segmentation, targeting and positioning. Segmentation is the process by which we segregate a relatively heterogeneous mass market into relatively homogeneous market segments. Targeting is the process by which we analyze opportunities and identify those customers where our business has the greatest prospects for success. Positioning is the process of assembling the ‘total offering’ (product, service, distribution and price) and communicating the benefits of this ‘total offering’ to the members of our target market. Challenges students to think critically about global competition. As such, rote learning of terms and concepts is not sufficient to prepare students to manage a business in global markets.

Provides an intellectual foundation for the interdisciplinary study of American culture, history, and society. Introduces students to ideas, methods, tools, and theories in the vibrant field of American studies.

Students develop an interdisciplinary appreciation for the National Academy of Engineering Grand Challenges. This course will increase students’ awareness of the social complexities of meeting the needs of local and global challenges through engineering and technology. Students will also learn more about the Grand Challenge Scholars program, begin their path towards making a Grand Challenge area their life’s passion, and will start creating a plan to complete the program components during their undergraduate studies and early career planning.

Enhances critical thinking, communication, teamwork, presentation and networking skills desired for success in international internships, study abroad and post-graduation work and career development experiences.

Understands how multinational organizations make strategic use of Big Data to gain a competitive advantage in the global economy. Covers the important aspects of Big Data from a managerial viewpoint. Delves into the understanding of global data and how this data must be standardized to account for differences in collection methods, legal constraints and cultural interpretation to create a reliable platform for evaluation.

In-depth application of entrepreneurial concepts including opportunity recognition, value creation and new business management. Identifies the needs of a market and problem solves to meet those needs through innovation. Covers common mistakes made in the new venture process and how to work to avoid these mistakes.

Fundamental methods, concepts and techniques of creative thinking, ideation and problem solving, including communication and societal influences. Examines drawing and design visualization, from sketching to data graphics through an adaptive/active teaching approach.

Examines the vast implications of innovation, why it is so powerful, and why it really matters. Introduces the theories and processes of innovation as they relate to socio-political change. Students gain knowledge about the history and future of innovation and explore how innovation is entangled with social, political and ethical issues. By identifying and applying analytical tools, students learn to account for the diverse workings and effects of innovation. This course strives to debunk the myth that innovation happens automatically. Rather, different actors rally to create innovations that shape our society, economy and cultures–and that those innovations are not inevitable and could be otherwise.

Students complete a multi-disciplinary, project-oriented, flipped-classroom course. It has two to three mini-projects during the first half of the course, and then a final project working with a local community partner, such as a museum, NGO or elementary school, takes up the second half where student teams complete and prototype a project providing a local solution.

Offers a critical introduction to future-oriented theories and methods. Explores anticipation in contemporary society through a series of cases studies that probe real-world sustainability issues and how the future is created and contested. By characterizing and critiquing future-oriented practices across governmental, academic and private sectors, offers a critical perspective on different methodological approaches and the implications of their use.

Kompleks Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi. Gedung D Lantai 18, Jalan Jenderal Sudirman, Pintu Satu, Senayan, Jakarta, Indonesia 10270

Partners: [email protected]
Students: [email protected]